- Build a referral program that rewards “invited” customers for referring
- Collect customer testimonials and place them wherever customers come in contact with your business including web site, office lobbies, trade shows, etc.
- Stay in touch with your customer base with consistent communications through phone calls, newsletters, postcards, and other information drips.
I’ve posted an image from The Dog Butler web site that boldly and humorously asks for referrals on their home page. Great idea and very effective.
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.