Informative article by Jay Lipe that appeared in Marketingprofs.com that outlines how good market research can positively impact your business positioning, market perceptions, and product enhancements and innovation. The research doesn’t have to be complicated or expensive either. It starts by being a great listener, asking the right people (your target market), and being open to suggestions and criticism. The root word of marketing is market, so taking the time to understand yours will go a long ways to knowing how to develop, package and deliver your offerings in a meaningful way.
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.