Todd Jamieson of Envision Online Media provides 5 concrete and creative ways to increase your sales through tough times. The gut reaction by most businesses is to begin by cutting back on your marketing spend. This is often ill-advised and should be examined more closely. Your goal is to increase sales, not level off or fall. If the market is slow, it’s a perfect time to consistently pump your brand and message while your competitors are cutting back – less marketing clutter to contend with means better chance of building up your top-of-mind awareness. Also, there are advertising bargains to be had as medias fight to get your ad dollars. Take advantage of this and NEVER accept advertising rates at face value. Always ask for a deal. It’s simply careless if you don’t.
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.