A neat little story provided by Dr. Joe Vitale of his encounter with a buffalo rancher who loved his product but “hated marketing”. What the rancher didn’t realize was that he was marketing effectively all along while he talked about his product that he was so passionate about. So much so, the doctor end up purchasing meat, jerky, and a notebook from the guy.
Dr. Joe Vitale accurately states, “Marketing is simply engagingly informing the people most likely to be interested in your product or service that it’s available.” It’s not about manipulation, but information. The more passionately and sincerely you convey your information, the more hypnotic your marketing will be.
Rajan is the founder and Editor-in-Chief of BIG Marketing for Small Business. He's an award-winning marketing strategist who is passionate about branding, digital marketing and social media. He spent nearly a decade as the marketing executive at global IT firm Peer 1 Hosting and was instrumental in their explosive growth.